Accuphysio’s, is Physiotherapy center clinic in Gurugram, HR, wanted to refresh its website to showcase its sophisticated services and connect with its high-end clientele.
Accuphysio’s new website boasts a bright and minimalistic home page that features recent client projects, friendly and inviting messaging throughout, and a beautiful gallery highlighting their services.
Accuphysio's website design matches its high-end services, leveraging white space and high-quality images to showcase its work to website visitors and prospective clients.
The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.
You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.
Website Features
Sophisticated Design – Accuphysio’s website design matches its high-end services, leveraging white space and high-quality images to showcase its work to website visitors and prospective clients.
Social Proof – Website visitors are greeted with real photos of Accuphysio’srecently completed projects and their exclusive design center. The imagery throughout the site reinforces the firm’s commitment to managing its clients’ projects from beginning to end with minimal headaches. A gallery of projects and a built-in Instagram feed communicate Accuphysio’s high-quality craftsmanship through images.
Conversion Elements – Calls-to-action are strategically placed throughout the site, inviting customers to contact the company online, find inspiration from the Accuphysio project gallery, and learn more about the company’s design-build process. Combined, these provide website visitors the confidence that Accuphysio is the best firm to provide you with the best physiotherapy service in Gurgaon.
SEO-Friendly Platform & Content – Accuphysio’s website is built on Webmark8’s proprietary website platform, which is developed with optimized code to streamline search engine crawlers. Technical SEO optimizations and SEO-optimized content help the company’s site rank on the first page of Google search results, increasing the firm’s online visibility and leads generated.
“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”
Hire a team of expert marketers to handle the research and Website design service for you
Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.
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